Ethical marketing
If they are to invest in developing new medicines for tomorrow, pharmaceutical businesses have to make money from the drugs they have now. But the marketing of medicines is a sensitive area. The sector's legitimate need to make a profit has to be balanced with equally valid ethical concerns.
Selling pharmaceuticals
As a specialty biopharmaceutical business, Shire is different from the... more
Sales and marketing
Marketing pharmaceuticals isn’t just
about sales... more
Training and coaching
Our focus on specialist physicians means
that we have to train our sales... more
Supporting medical education
We see it as a key part of our role to
provide clear and balanced... more
Responsibility
It’s at the core of everything that we do at Shire. Read about our involvement in our communities, and our initiatives promoting responsibility.
Did you know...
30% of all Shire copy paper contains at least 30% post-consumer
recycled material.
