Our corporate brand sums up what we want to stand for.
Many of the people who rely on our treatments are facing serious and life-threatening conditions. This is why aspiring ‘to be as brave as the people we help’ is so powerful: it makes a direct connection between what we do at Shire, and the impact we can have on patients and their carers.
The idea of Brave is a genuine reflection of the way that Shire people behave every day. All of our values can be summed up in that one word – whether that’s taking the right risks for the future of the business, going the extra mile for patients, or having the courage to break the mould and do things differently.