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The gastro-intestinal (GI) therapeutic area is a
specialty market with high, unmet needs. Its size,
in terms of both revenue and the number of
specialist physicians practicing in the area,
makes this an attractive market that fits well with
Shire's specialty-driven model. We can add value
in this sector by using our particular capabilities,
resources and expertise to bring specialist
projects through the development and
registration phases quickly. Our focused sales
and marketing network, which targets specialist
GI physicians, is well positioned to ensure
market success in the commercialization phase.
Shire already has a long and successful history
of working in GI therapeutic areas with PENTASA
in the US and COLAZIDE in Europe and we are
planning to expand our presence in GI medicine.
The establishment of a Strategic Therapeutic
Area Team (STAT) dedicated to this segment will
enable us to work better and more collaboratively
across borders to meet common goals. In
addition to bringing a more global focus to our
product strategy, it will also be conducive to
faster product development, registration and
commercialization. At the same time, it will
enable Shire to evaluate potential GI products
for their multinational potential more effectively.
We intend to extend and optimize new uses for
our products through the STAT, both in existing
and in new territories and to build a truly global
franchise in this promising market segment. back to top
Ulcerative colitis: PENTASA and COLAZIDE
Ulcerative colitis is a chronic, relapsing type of
inflammatory bowel disease in which part, or all,
of the large intestine becomes inflamed and
often ulcerated. Patients experience intermittent
attacks separated by periods of remission, and
can suffer from diarrhoea, bleeding and abdominal
pain. About 30% of people with ulcerative colitis
eventually undergo surgery, typically after 15 to
25 years of disease.
The mainstay treatment for inflammatory bowel
disease is mesalamine (5-ASA) products.
Our leading ulcerative colitis product, PENTASA,
delivers mesalamine throughout the small and
large bowel. In the US, Shire markets PENTASA
as a 250mg capsule and in 2004 introduced a
500mg capsule to offer patients a more convenient and less burdensome formulation, as
well as allowing physicians another prescribing
option. Shire also markets COLAZIDE
(balsalazide), an oral mesalamine formulation for
the treatment of ulcerative colitis, in the UK and
other European markets. Both products
performed according to expectations in 2004,
with PENTASA holding a 17.6% share of the US
mesalamine market and COLAZIDE a 6% share
of the UK market.
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A growing pipeline: SPD476 and SPD480
SPD476, a novel system for the delivery of an
unprecedented 1.2g mesalamine, is in Phase 3
clinical development and nearing completion
of pivotal clinical trials. This technology uses
a proprietary system for targeting the release of
high concentrations of mesalamine throughout
the length of the colon, with the potential to
reduce the burden for ulcerative colitis patients
of having to take large numbers of tablets.
In May 2002 Shire announced the in-licensing
of the rights to this technology in North America,
Europe (excluding Italy) and Japan under an
agreement with Giuliani S.p.A. (this was
extended to the Pacific Rim, Australia and New
Zealand in 2003). Filings for regulatory approval
of SPD476 are scheduled to be made in the US
and Europe in the second half of 2005, and it will
be Shire's third global product after FOSRENOL
and XAGRID/AGRYLIN.
Although mesalamine is an existing and well-known
treatment for ulcerative colitis, we believe
SPD476 may improve its ease of use by being
available in a once-daily or twice-daily formulation.
This will help patients adhere to their medication
and live better lives.
SPD480 is a rectally administered mesalamine
aerosol foam for the treatment of certain types
of ulcerative colitis and is also in the advanced
stages of development (Phase 2). This formulation,
in-licensed from Giuliani S.p.A., may also assist
patients to adhere to their medication, as it may
be more acceptable and easier to use than
conventional liquid enema treatments.
In addition to developing SPD476 and SPD480,
Shire is actively evaluating a variety of GI
licensing and acquisition opportunities that will
expand our GI product portfolio and contribute
to our future growth.
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PENTASA (mesalamine)
is indicated for the induction
of remission and treatment
of patients with mild to
moderately active ulcerative
colitis, using a unique
delivery mechanism

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